Commitment to customers coupled with hard work keeps Rawlings Manufacturing strong.
By Diane M. Calabrese
Date Posted: 4/5/2019
MISSOULA, Montana – Client focus, hard work and a legacy rooted in the wood products industry define Rawlings Manufacturing Inc. Since its inception in 1976 as a small sawmill construction and consulting company, family-owned Rawlings Manufacturing has grown and diversified by listening to customers and responding to their needs. By 1980, company founder Cliff Rawlings had developed the Rawlings solid rotary wood hog that would launch the signature line of wood waste hogs at the company.
Hearing the frustration of customers who had all but abandoned grinding cedar because of its stringy bark, Cliff designed the Rawlings solid rotary grinder with a system of solid rotors. The result was a grinder that could tackle cedar and keep performing smoothly.
Today, the grinder product line includes vertical and horizontal machines in a range of sizes and with options for diesel or electric power. The hog that Cliff developed 39 years ago has served as the inspiration for a series of innovations in hog design leading to the Rawlings Super Hi-Inertia™ rotor.
“Since the early 1980s, the backbone of our company has been the Super Hi-Inertia Rotary wood hog. The machine is equipped with a massive steel rotor. With the increased weight of the rotor this equals out to increased kinetic energy to power through large feeding surges and process hard to grind stringy materials such as green waste, cypress, redwood and cedar,” said Judi Tyacke-Rawlings, project manager at Rawlings Manufacturing.
Today, Cliff’s three sons carry on his legacy. John Rawlings, the owner and president of Rawlings Manufacturing Inc., also known as the “Hog Doctor,” has continued to manufacture the Rawlings wood hog, improvising and improving on his father’s original rotary hog designs, while developing new and improved wood and bark recovery systems. He has earned the name “Hog Doctor” because he has taken on the mantle of making certain hog design innovations to keep pace with industry changes.
Craig Rawlings is president and CEO of Forest Business Network. Through the network Craig serves an expert on and advocate for the use of underutilized timber and woody biomass. Mike Rawlings is president of Rawlings Industrial, which builds sawmills, chip mills and planer mills.
The reach of industries served by equipment originating at Rawlings Manufacturing extends well beyond the wood products industry. “[We manufacture] wood grinding equipment that reduces and recycles a wide variety of wood waste into marketable products,” explained Judi Tyacke-Rawlings, project manager at the company.
Among the applications where grinders are found are biomass cogeneration, pulp and paper, sawmills, mulch, compost, wood recycling, waste to energy plants and food processing, said Judi. Of course, at the core of every interaction between the customer and the Rawlings team is good two-way communication.
“When a client contacts us, we gather information of the entire project,” said Judi. “We start with an application form that goes over the entire process in as much detail as possible about how the customer is receiving the product, processing, screening – and storage of the end product.”
Understanding the customer’s entire production strategy is important, explained Judi. “This allows the client the ability to design the wood waste system from beginning to end,” she said.
Capable of stepping in at any juncture to help a client, Rawlings can provide a solution to a vexing issue, as well as help with an entire re-design. “Rawlings can handle every aspect of configuring, building and supporting a complete materials processing system,” said Judi.
What might a complete system be? “Each system can be designed with work platform decks, choice of belt, chain or vibrating in-feed and out-feed conveyors,” explained Judi. “Metal or magnet protection, product screening and separation are all customizable.”
Customers can also focus on the purchase of a hog. And many do. Because the Rawlings Super Hi-Inertia hog brings a strong and consistent force to bear on the material it is fed – and because it does so at a relatively low speed, maintenance requirements and power consumption are reduced.
And there’s an added bonus. The Rawlings hog tolerates errant rock or metal without incurring serious damage.
Rawlings home office, affectionately called the “Hog Headquarters,” is based in Missoula, Montana in the far west-central part of the state near the border with Idaho. The town has approximately 74,000 residents. And it is part of Missoula County.
Nestled among the peaks and chains of the Northern Rockies, Missoula is surrounded by forests that include a rich mix of western white and yellow pine, Douglas fir, larch, Engelmann spruce, lodgepole pine and cedar. It’s a good environment for those in the wood products industry to learn firsthand from the mill owners and loggers in the region.
Industry connections, however, extend far beyond Big Sky Country. “We have worked very closely with logging companies all over the country,” said Judi. And well beyond, too. “We have international clients in Australia, Canada, South Africa, and all over North America.”
For its part, Rawlings Manufacturing has not operated a mill of its own since the early 1970s, said Judi. Cliff made the decision to serve the industry via the production of tools instead of the direct harvesting and merchandizing of fiber. And the company carried on in that direction.
The newest piece of equipment on the Rawlings product roster is the vertical rear maintenance (VRM) hog, “We have had several customers over the years that wanted a Rawlings solid rotary hog but did not have the overhead clearance in their existing footprint to allow for a clam shell opening type of machine,” said Judi.
The VRM solves the space problem. It opens hydraulically from the rear and still provides full access to the hog’s internal wear components allowing for “ease of maintenance,” explained Judi.
Is there a problem? Then there is a solution to be found. The VRM is just one example.
“We always continue to look at our machines’ design and improvement from the maintenance teams’ perspective,” said Judi. “These are the guys that are working on the machines in the worst-case conditions.”
Last year, Rawlings Manufacturing, Inc. took another interesting step, announcing that it formed a subsidiary company, RocWear Solutions, Inc. to allow the parts department to concentrate on designing and manufacturing their innovative wear parts. Read more in the sidebar article on page 6.
So how does input from the maintenance teams propel change? “In order to make the maintenance teams jobs easier, we have made the internal case liners smaller and easier to handle, bearings easier to remove and install by having lifting bolts designed into the bearing plate,” said Judi.
And more… “RocWear inserts are rotatable and easy to change out and the grate is also rotatable allowing for easy replacement and extended wear life,” explained Judi.
The emphasis on strong and durable equipment runs through Rawlings. “Our machines are heavy-duty and designed to operate 24/7, 365 days a year,” said Judi.
As for the more than four-decade long track record of the company, it’s only the beginning, said Judi. “We’re just getting started.”
John’s son, Cliff Rawlings, has already entered the business. With the addition of new family members, Rawlings can expect to see more interesting branches and endeavors to emerge from the original company.
There is also a constant that can be expected. “At Rawlings we strive for 24/7 customer service,” said Judi. “As a family-owned company we want our customers to also feel like family.”
That family approach begins with establishing ties. “When our customers call our office, they are greeted on a first name basis,” explained Judi. “We know who they are. We understand their business and their processes.”
Family naturally encompasses employees. “We understand our employees are just as valuable as our customers and most have been here for over 10 years,” said Judi.
Doing what needs to be done is part of the hard work ethic. Ensuring that customers get off to the best start with equipment takes team members to customer sites to train customers on new installations. John – the “Hog Doctor” – has even consulted on sites where a Rawlings machine is not in use, said Judi.
Traveling to customer sites and being immersed in their processes is a good way to learn and keep on the leading edge of the wood products industry. It’s all part of the pride that the family-owned and operated Rawlings Manufacturing takes in making sure it can offer customers the best solutions.
There is a philosophy built into the motto of Rawlings Manufacturing. “Our motto is ‘always innovation, not imitation’,” said Judi.
It’s all about finding the best path forward – a unique way and a self-defined way, using the client focus, hard work and legacy in the industry as a guide.
RocWear: Rawling’s New Subsidiary
In 2018, Rawlings Manufacturing, Inc. formed a new subsidiary called RocWear Solutions, Inc. The transition represented a significant move towards the company’s strategic focus on broadening the range of its high-performance wood grinder wear parts and services offered to customers, according to Judi Tyacke-Rawlings, project manager.
This transition was a positive, strategic fit for Rawlings Manufacturing, she said. That’s because the new division allows the company’s parts department to concentrate on designing and manufacturing the best wear parts for customers’ specific grinding purposes.
At the same time, Rawlings Manufacturing’s engineering and design team can focus more fully on its line-up of wood grinding systems while still offering customers the 24/7 customer service they’ve come to expect.
Thanks to TimberLine Magazine for allowing us to reprint this article